

FC Genesis
Logo Redesign, Visual Identity,
Brand Systems, Brand guidelines.
FC Genesis is a leverage algorithmic trading to create a smarter, faster, and more transparent financial system. Positioning ourselves as the new Wall Street for the modern era.
The client needed the branding to bridge the Wallstreet structure paired with the youth of crypto, bringing the two together to give traders more confidence.




The logo resembles and eagle, coming down for their prey symbolizing the wall street giant coming to Web3 to elevate it with his experience and knowledge.








FC Genesis Brand guidelines
Client: FC Genesis
Designers: Austin Liu

FC Genesis
Logo Redesign, Visual Identity,
Brand Systems, Brand guidelines.
FC Genesis is a leverage algorithmic trading to create a smarter, faster, and more transparent financial system. Positioning ourselves as the new Wall Street for the modern era.
The client needed the branding to bridge the Wallstreet structure paired with the youth of crypto, bringing the two together to give traders more confidence.


The logo resembles and eagle, coming down for their prey symbolizing the wall street giant coming to Web3 to elevate it with his experience and knowledge.




FC Genesis Brand guidelines
Client: FC Genesis
Designers: Austin Liu




























