Hsi Lai Temple
Logo Design, Visual Identity, Brand Systems,
Rebrand.
Hsi Lai Temple
Logo Design, Visual Identity, Brand Systems, Rebrand.
A visual rebrand of Hsi Lai Temple, a renowned Buddhist temple located in Southern California, designed to resonate with a new generation of spiritually curious minds. Rooted in Buddhist philosophy, the project draws inspiration from the cycle of life as described in traditional teachings, transforming ancient wisdom into contemporary visual language.
The identity
The graphic icons represent the journey toward enlightenment, inspired by spiritual teachings, the fluid movement of incense smoke and dharma wheel
The Posters
Using Buddhist scriptures as a main form of content, letting viewers ponder about the phrase or scripture as they go. For one day, they may be as free as the poster series of birds.
Guide of life
The booklet is designed for visitors to take with them. While the series explores a wide range Buddhist teachings, allowing the people to learn as they go and be reminded of the teachings wherever they are.
Hsi Lai Stationery
Client: Personal
Instructor: Stephen Serrato
Designer: Austin Liu