Idle
Logo Design, Visual Identity, Brand Systems,
Rebrand.
idle is an event and social experiment based in downtown LA, designed to shift the perception of laziness from negative to positive. It invites passersby to pause, sit, and do whatever they feel like in a still yet bustling environment, capturing the unspoken, unexplored waves of thought that emerge in idleness.
Participants are filmed and asked to write their thoughts on a provided canvas, which are then displayed on the ground around them. Simultaneously, the footage is live-streamed onto nearby buildings, projecting a collective moment of introspection into the heart of the city.
The identity
The typography used throughout the project echoes the raw energy of street style, while graphic elements are directly inspired by the spontaneous drawings left by participants on the board, turning their fleeting thoughts into a shared visual language.
The Poster
The white background of the poster is a delibrate choice, echoing the idea of drawing and writing on a blank canvas, anything goes, anything on your mind in that moment can be written down or drawn.
The book of Idle
This book is a memoir for all of those who decided to take a brave step forward to sit and write down what's on their mind, showing their vulnerability in the busy streets of Hollywood
The chair symbolizes the spotlight, while the book became the canvas they used as they drew & wrote, letting us have a peak into the window of their soul.
Mood board
The idea came from a simple chair, at any location of DTLA. The audience becomes the performer and the teacher.
Client: Personal
Instructor: Carolina Trigo
Designer: Austin Liu